Within the society it is widely acknowledged that status symbols differentiate people from another. It is debatable whether this is good or bad, but status symbols are all around us. Just take a look at your own clothing. Do you wear a particular brand or do you don’t care? It is likely that you have chosen this brand on purpose. Because you think that the brand is a representation of an attribute. For example, if you wear an Adidas sneaker, you want to communicate that you are into sports.
Not only clothes are a status symbol. But cars are as well. So if you drive a particular car it says a lot about you. Let´s take a Mercedes Benz. When Janis Joplin sang oh Lord won´t you be a Mercedes Benz, it wasn´t a coincidence. Rather it was an expression that in that period of time, a Mercedes Benz was a car that everyone wanted to drive, but only a few people were able to pay the price for the Mercedes Benz. Most people weren´t able and that aspect hasn´t change ever since. Even today, when everything has to be cheap, Mercedes are still pretty expensive.
But why are certain brands more expensive than others?
Well there are different explanations for this. First of all, the material. The product can only be as good as the materials are. When the manufacturer buys only cheap materials, it is likely that the product will not last very long. Second of all, the price consists of the money the employee gets for his work. If this money is not in the price, where else could it be? Of course, the boss of the company has to earn money as well, strictly seen, he or she is an employee of the company as well. Then there is the company.
The company wants to earn money, in order to survive. Last but not least the high price is based on the luxury label the brand has. Take Rolex for example. It is in fact a watch. But the watch is worn by people who have little bit more money and they want to differentiate themselves through the watch.
We brag differently
It is pretty much the same with a car. It says a lot about you, if you drive a nice Dodge or if you drive a standard car that everyone else is driving. Of course, one might argue that cars are in general too expensive, but at the end of the day, we all like to show what we have.
Fortunately, many people like Dodge cars. That is no surprise. Since the manufacturer has done many things correct and has build a brand that has lasted for years and surely will last many years in the future. If you want to buy or sell a Dodge car, we recommend you to take a look at this website first. There are many things you have to consider when you want to make good money. These tips are presented in the other article.
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